In this section we will talk about various Brand elements and how we can leverage them to generate brand consistent content through Predis.

Business Details

Brand Name & Description

Brand Name and Description will allow Predis to understand your business and fine tune the AI content accordingly.

You can either Type these details on your own or fetch them directly using your URL

How to set brand name & description manually?

Navigate to Brand & Social Accounts -> Business Details -> set Brand Name & Description manually

By Fetching URL, most of the brand details will be fetched such as Brand name, Brand Description, Brand colour pallet, etc.

Caution: However, kindly check if fetched details are correct to your brand before generating content since fetching may at times lead to errors.

Brand Details

Brand Colours:

Two ways to set brand colours,

1. Fetch them using URLs (might cause slight deviations if not set propertly in your brand page)
2. Set Manually

How to set Brand colours manually?

Navigate to Brand & Social Accounts -> Brand Details -> Scroll down to Brand Details -> Choose Brand Colours

In brand colours you can add multiple "Colour palettes" to choose from while generating your content. However, you will have to set a colour palette manually and save brand details before it can be used automatically for generating posts. Predis will not automatically choose from your available colour palettes and you must choose at least one.

Caution: In Autoposting, At least 3 colours must be set for brand colours to be used in autoposted content. If minimum 3 colours are not selected, Predis AI will automatically use the best combination of colours.

Brand Fonts

You can select multiple available font options which will be displayed on your generated content. You can use separate fonts for Title & subtitles on your generated content.

You also have option to select custom fonts, however, Predis supports only TTF format. As a word of caution, Custom fonts at times may not lead to desired results and hence using available fonts is a best option

How to set Brand fonts?

Navigate to Brand & Social Accounts -> Brand Details -> Scroll down to Brand Details -> Go to "Manage Font & Typecases" -> set your font here.

Brand Specifications

Brand Social Handle

This is what user username on social media is. You can put it here for your generated content to display it as and when new posts are generated. It will appear in your post captions and can also be put into generated content.

How to set brand social handle?

Navigate to Brand & Social Accounts -> Brand Details -> Scroll down to Brand Specifications -> Choose Brand Social Handle -> put in your social handle in the text box.

Brand Website

You can either enter your brand's website or enter physical address of your website which shall appear, if you choose to, in your generated content's captions.

How to set brand website?

Navigate to Brand & Social Accounts -> Brand Details -> Scroll down to Brand Specifications -> Choose "Brand Website" and enter here.

Brand Hashtags

These hashtags will appear in captions of all your generated posts automatically. If you wish to delete some of them or add new ones you may have to do it manually for your selected generated content. All the hashtags added here will automatically be appended to your captions of generated content.

How to set brand hashtags?

Navigate to Brand & Social Accounts -> Brand Details -> Scroll down to Brand Specifications -> put in hashtags in "Hashtags" text box

Tonality

This will depict how the tone of your brand's generated content will feel like to your intended customers. You may choose from multiple available options.

Brand Voiceover

You can choose from multiple available options as a voiceover for your video content. This selected option will be used for all your videos. Depending on your target audience you can choose from multiple ethnicities, languages, gender to appeal to your target segment. You may choose from multiple languages as well as dialects too. Do explore this option. However, we do not have functionality to use your custom voiceover as of now.

How to set brand voiceover?

Navigate to Brand & Social Accounts -> Brand Details -> Scroll down to Brand Specifications -> Choose Brand Voiceover

Brand Avatar

This is your brand's Avatar. It will appear in your UGC videos and other generated content. Similar to brand voiceover, you have choice to select from multiple genders, style (selfie video or presenter), age (Adult or senior), Location (indoor or outdoor). You can assign your voiceover to this chosen avatar.

However, we do not have functionality to choose custom Avatar as of now.

How to set brand avatar?

Navigate to Brand & Social Accounts -> Brand Details -> Scroll down to Brand Specifications -> Choose Brand Avatar

Brand Logo

You can add your brand's logo to your generated content automatically.

You can add only one logo per brand. Multiple logos per brand are not an option as of now.

However, that single logo can be added for light as well as for dark backgrounds, making your logo clearly visible on all your generated content. Also, you have the option to select font colour of your logo on light and dark background making it visually perfect.

How to add brand logo?**

Navigate to Brand & Social Accounts -> Brand Details -> Scroll down to Brand Specifications -> Choose logo

General Pointers related to brand details:

1. Make sure to save the changes whenever you make edits to your brand. If you do not save your changes may not reflect on your generated content.
2. Auto fetching from URLs may lead to slight deviations in fetched details, it is imperative that you check the details before generating content. This is because autofetching from URL differs from user to user depending on how they have their website hosted and other technicalities. This feature is intended to save your time rather than promising perfection.
3. At times logo may not appear clearly on generated content because of colour contrasting issues, in such cases, contact the support and seek help from technical team.

Updated on: 14/04/2026