All About Competitor Analysis: A Comprehensive Guide

Competitor analysis is a powerful tool that provides deep insights into the content strategies of other brands, helping you refine your own social media approach. With Predis, you can analyze competitors’ performance, engagement patterns, and content themes to gain a competitive edge. In this article, we’ll explore how to use Predis for competitor analysis and the key insights you can derive from it.

What is Competitor Analysis?

Competitor analysis allows you to:

• Study the content strategy of competing brands or personal handles.
• Analyze engagement metrics, content themes, and hashtag usage.
• Identify high-performing content and trends to inform your strategy.

How to Perform Competitor Analysis on Predis

Step 1: Add a Competitor

1. Go to the Competitor Analysis section in Predis.
2. Click on Manage Competitor to add a competitor’s public Instagram handle or Facebook page.

• Note: LinkedIn and other platforms are not supported due to API limitations.

Step 2: Analyze Competitor Data

Once you’ve added a competitor (e.g., Starbucks), you’ll see an overview of their performance, including:

• Followers: Total number of followers.
• Posts: Number of posts published.
• Average Likes: Average likes per post.
• Engagement Rate: Average engagement percentage.
• Comments: Average comments per post.

You can adjust the date range to analyze data for a specific period.

Key Insights from Competitor Analysis

1. Content Distribution Pattern

• Predis categorizes the competitor’s posts into themes like Food & Beverage, Social Media, and Environment.
• Click on any post to view it directly on Instagram or Facebook.
• Example: Starbucks’ content is mostly focused on Food & Beverage, but other categories like Seasonal Celebrations also appear.

2. Engagement Analysis

• Compare the content distribution with engagement patterns to identify what resonates most with the audience.
• Example: While Food & Beverage posts make up 25% of Starbucks’ content, they generate 20% of the engagement, indicating their effectiveness.

3. Content Themes

• Predis groups posts into themes and labels them for easy analysis.
• Sort themes by engagement percentage to identify high-performing topics.
• Example: Starbucks’ posts about Costumes and Upcoming Events generate the most engagement, while topics like Kids Entrepreneurship perform poorly.

4. Hashtag Analysis

• View the top 5 hashtags used by the competitor and their frequency.
• Example: Starbucks frequently uses hashtags like #StarbucksCoffee and #SeasonalDrinks.

5. Post Performance

• Analyze the type of posts (e.g., videos, single images, carousels) and their engagement levels.
• Example: Starbucks posts more single images than videos, but single images generate higher engagement.
• View the competitor’s posting schedule and identify trends in their online activity.

6. Best Performing Posts

• Identify the competitor’s top-performing posts and analyze what made them successful.
• Save the analysis as a white-label PDF to share with clients or team members.

How to Use Competitor Analysis for Your Strategy

1. Identify Trends: Focus on content themes and formats that generate high engagement for your competitors.
2. Optimize Hashtags: Use popular hashtags in your niche to increase visibility.
3. Refine Content Mix: Adjust your content distribution based on what works for competitors.
4. Learn from Success: Analyze top-performing posts to replicate their success in your strategy.

Conclusion

Competitor analysis on Predis is a game-changer for understanding your competitors’ social media strategies and improving your own. By analyzing content distribution, engagement patterns, and post performance, you can make data-driven decisions to stay ahead in the game.

Start using Predis for competitor analysis today and unlock the insights you need to dominate your niche!

Updated on: 19/02/2025